Market and competitive environment

DEUTZ’s market consists of drive solutions for construction equipment, agricultural machinery, material handling equipment, pumps, gensets, medium-duty trucks and buses. Its sales are concentrated in countries with stringent emissions standards and, currently, on diesel engines. The market for alternative fuels and electrification is expanding all the time. To reflect this evolution, DEUTZ is developing its engines so that they can run on gas, petroleum and biogenic and synthetic fuels. It is also broadening its product portfolio to include electric and hybrid drive systems with the aim of actively shaping customer and market demand. The overall market can be divided into the captive segment and the non-captive segment. The captive segment comprises equipment manufacturers who produce their own engines; some of these manufacturers are also active as engine suppliers in the market but also use third-party engines in their equipment. The non-captive segment is made up of equipment manufacturers who, for the most part, do not produce their own engines and therefore buy in engines from suppliers. Thanks to the competitiveness of its product offering, DEUTZ is able to sell engines with outputs up to 620 kW around the globe in both segments. We face competition from rival engine suppliers in western Europe, North America and Asia. DEUTZ stands apart from others in the market because of the depth and breadth of its product range and because it offers the right solutions for customers’ specific requirements.

DEUTZ’s main competitors by application

Application segments Applications Main competitors
(in alphabetical order)
Construction Equipment Excavators
Wheel loaders
Pavers
Mining equipment
Cummins, USA
Isuzu, Japan
Kubota, Japan
Yanmar, Japan
Material Handling Forklift trucks
Telehandlers
Lifting platforms
Ground support equipment
Cummins, USA
Kubota, Japan
Perkins, UK
VW, Germany
Agricultural Machinery Tractors
Harvesters
Fiat Powertrain, Italy
John Deere, USA
Perkins, UK
Yanmar, Japan
Stationary Equipment Gensets
Pumps
Compressors
Cummins, USA
Kubota, Japan
Perkins, UK
Yanmar, Japan
Automotive Rolling stock
Special vehicles
Trucks
Buses
Cummins, USA
Fiat Powertrain, Italy
MAN, Germany
Mercedes, Germany